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An'Du | Sustainable Hair Care

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Type | Back To Basics

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We are excited to announce that since Christmas 2022 we have been stocking a brilliant local brand, An’du. 

 

A small mother/daughter run company in East Sheen, An’du was born out of the desire to produce high quality hair care with minimal impact on the environment. A combination of cutting edge, green technology and careful design has resulted in An’du producing the first ever solid shampoo and conditioner bars that contain bio-surfactants. Bio-surfactants are ultra-mild cleansers manufactured through the process of fermentation. They are classed as postbiotics. Trials of postbiotics have shown them to have a beneficial impact on the scalp*.  These health benefits include acting as an antioxidant, positively affecting the host’s immune skin barrier, helping damp down inflammation, and improving  pH level of skin.**

 

Throughout their range, the products have the same underlying principles; vegan, cruelty free, plastic free, sulphate, phalate and silicone free, pH balanced and plant based. The packaging is compostable and made with vegetable dyes, it is also linked to the World Land Trust giving carbon balanced paper which allows the WLT to protect critically threatened tropical rain forests. 


Please drop in to chat to our staff about these bars or to make a purchase!

 

 

 

 

Back to Basics Shampoo Bar. Don't let the name fool you, Back to Basics is far from basic. This luxury formulation is filled with the newest generation, plant-based ingredients on the market today. We champion the use of bio-fermented ingredients which help support hair repair, scalp health, moisture and pH balance as well as being one of the most sustainable ways of manufacturing. This bar will cleanse all hair types, leaving it soft, smooth and with a beautiful shine. Back to Basics is pH balanced for your hair and scalp helping maintain your scalp's microbiome and protecting the cuticles of your hair meaning less breakage and frizz.Scented with a blend of both natural and synthetic oils, this bar smells like reading your favourite book under the shade of a leafy tree on the edge of the beach. The air is fresh, the sun is warm and woody undertones complement the top notes of crisp sea salt and sage floating on the gentle wind, leaving you feel relaxed, content and pampered.

Nourishment Shampoo Bar. Dry hair often means damaged hair. Its brittle nature makes it more prone to split ends and breakage and we know how frustrating this can be. Our solution? Regular nourishment and hydration! Nourishment contains our unique bio-fermented surfactant that is renowned for its gentleness when cleansing. This, combined with the mighty lupin protein, loaded with antioxidants and proteins, lupine protein helps protect and strengthen dry hair. The antioxidants help facilitate better microcirculation in the scalp encouraging a healthy scalp microbiome. Lupine protein also contains vitamins, amino acids and other nutrients all of which encourage the promotion of healthy nourished, smooth, shiny hair.

Like all our bars, Nourishment is pH balanced for your hair and scalp meaning that it helps maintain your scalp’s microbiome and keeps the cuticles of your hair lying flat meaning less breakage and frizz.

With top notes of lemon basil and clove  and nourishing base notes of cedar, patchouli and vetiver this, this bar’s nourishing ingredients are complemented by nourishing smells.

If you have curly hair, this is your bar as the structure of curls tends to make the hair fibre more brittle and open to drying out faster than straighter hair types.

Flake Away Shampoo Bar. Dandruff is a common problem. It is an imbalance of the scalp microbiome causing an itchy flaky scalp. If dandruff affects you then this is your bar. This bar contains a clinically proven, 100% biobased active ingredient specifically developed to treat dandruff. 

We champion the use of bio-fermented ingredients which help support hair repair, scalp health, moisture and pH balance as well as being one of the most sustainable ways of manufacturing. This bar is specifically designed to treat dandruff hair as well as leaving your hair feeling soft, smooth and with a beautiful shine.

Flake Away is pH balanced for your hair and scalp helping maintain your scalp's microbiome and protecting the cuticles of your hair meaning less breakage and frizz.

Beautifully scented with notes of green tea and lemon peel, this invigorating scent will leave you feeling refreshed and clean. 

Beard Botanics Shampoo Bar. The beard area being more sensitive than your scalp, predisposes many men to having itchy skin beneath their beard. We have addressed that by adding soothing hydrolysed oats designed to reduce itch and sooth stressed skin. We champion the use of bio-fermented ingredients which help support hair repair, skin health, moisture and pH balance as well as being one of the most sustainable ways of manufacturing. This bar will cleanse your beard leaving it soft and smooth.

Beard Botanics is pH balanced for your beard helping maintain your beard’s microbiome and protecting the cuticles of your hair meaning a softer more manageable beard. 

Richly scented with bergamot and black pepper, this indulgent scent will leave you feeling calm and relaxed.  

Perfectly Balanced Shampoo Bar. There is nothing worse than having hair that needs constant washing because of excessive oil production. Not only is it time consuming, wasteful (think of all that water you’re using in the shower) it’s also expensive (hello endless bottles of shampoo). Make way for the Perfectly Balanced Shampoo Bar.  As well as containing our unique bio-fermented surfactant,  this bar also contains Zinc Gluconate,  An’du’s answer to oily hair. Zinc Gluconate is a natural zinc salt that curbs the production of sebum. Less sebum means you can go longer between washes, saving you time, hassle and water wastage – what’s not to love? 

Like all our bars, Perfectly Balanced is pH balanced for your hair and scalp helping maintain your scalp's microbiome and protecting the cuticles of your hair meaning less breakage and frizz.

With the clean scent of aloe and cucumber, Perfectly Balanced smells like dipping your toes into a cold stream on a warm summer's day. That refreshing, clarifying feeling will last all day and, perhaps, a lot longer than you are used to!

Please note that there is no matching conditioner bar for Perfectly Balanced. We know that if you have oily hair you don’t condition the roots, only the mid-length to ends. If you would like a conditioner bar please check out our Back to Basics Conditioner Bar, or, for drier ends, our Nourishment Conditioner Bar.

Back to Basics Conditioner. The perfect complement to our Back to Basics Shampoo, this conditioner bar is filled with the same bio-fermented ingredients as our shampoo, imparting the same wonder effects on your hair. The bio-surfactant in our bar is a gentle cleanser produced via fermentation rather than traditional chemical synthesis.  It helps support hair repair, scalp health, moisture and pH balance as well as being one of the most sustainable ways of manufacturing.

Our Back to Basics conditioner bar contains macadamia nut oil which has fabulous properties for your hair. Unlike some oils which can sit on your hair and build up over time, macadamia oil penetrates the hair follicles more efficiently. Rich in essential fatty acids, macadamia oil, on binding to your hair, infuses into the hair shaft leaving your hair stronger, healthier and shinier. Macadamia oil also contains antioxidants, which help hair to recover from environmental exposure to pollutants.

This bar is scented with our same beautiful sea salt and sage scent that our shampoo bar has  received so many compliments for. Want those compliments directed your way? Make sure you use both the shampoo and conditioner to ensure your hair smells like sandy beaches and rich sage wood floating on the air. 

Nourishment Conditioner. The perfect addition to our Nourishment Shampoo Bar, this conditioner bar is specifically developed to help replenish, moisturise and strengthen your hair. Dry hair can be genetic or the result of environmental causes such as styling with hot appliances. Either way – Nourishment Conditioner is the bar for you. Our Nourishment conditioner contains macadamia nut oil which has fabulous properties for your hair. Unlike some oils which can sit on your hair and build up over time, macadamia oil penetrates the hair follicles more efficiently. Because macadamia oil is full of fatty acids, when it binds to your hair, these fatty acids are infused into the hair shaft, leaving your hair stronger, healthier and shinier. Macadamia oil also contains antioxidants, which help hair to recover from environmental pollutants.

This, combined with the mighty lupin protein, which is loaded with antioxidants and proteins, helps protect and strengthen dry hair. The antioxidants facilitate better microcirculation in the scalp encouraging a healthy scalp microbiome. Lupine protein also contains vitamins, amino acids and other nutrients all of which work towards promoting healthy nourished, smooth, shiny hair. 

Like all our bars, Nourishment is pH balanced for your hair and scalp meaning that it helps maintain your scalp’s microbiome and keeps the cuticles of your hair lying flat meaning less breakage and frizz. 

With top notes of lemon basil and clove  and nourishing base notes of cedar, patchouli and vetiver this, this bar’s nourishing ingredients are complemented by nourishing smells.

If you have curly hair, this is your bar as the structure of curls tends to make the hair fibre more brittle and open to drying out faster than straighter hair types.

Flake Away Conditioner. Our Flake Away conditioner bar contains macadamia nut oil composed of fabulous properties for your hair. Unlike some oils which can sit on your hair and build up over time, macadamia oil penetrates the hair follicles more efficiently. Rich in essential fatty acids, macadamia oil, on binding to your hair, infuses into the hair shaft leaving your hair stronger, healthier and shinier. Macadamia oil also contains antioxidants, which help hair recover from environmental exposure to pollutants. Like the shampoo bar Flake Away also contains a clinically proven 100% biobased active ingredient specifically developed to treat dandruff. This way while conditioning your hair you will also continue to treat your dandruff.  

Scented with the same scent as our dandruff shampoo, green tea and lemon peel will leave you feeling fresh and invigorated with a clean healthy scalp.

Beard Botanics Conditioner. Proper beard care doesn't start and end with a quick wash. If you want to really look after your beard you need to keep it conditioned and soft. Our Beard Botanics Conditioner Bar contains macadamia nut oil composed of fabulous properties for your hair (both on your head and your face!) Unlike some oils which can sit on your hair and build up over time, macadamia oil penetrates the hair follicles more efficiently. Rich in essential fatty acids, macadamia oil on binding to your hair infuses into the hair shaft leaving your hair stronger, healthier and shinier. Macadamia oil also contains antioxidants, which help hair recover from environmental exposure to pollutants. Like the shampoo bar, Beard Botanics contains our calming oats designed to sooth and calm your skin under the beard. This way conditioning your beard also conditions your face.

Just like all our bars, this bar contains bio-fermented ingredients that help support hair repair, skin health, moisture and pH balance as well as being one of the most sustainable ways of manufacturing. 

Beard Botanics is pH balanced for your beard helping maintain your beard’s microbiome and protecting the cuticles of your hair meaning a softer more manageable beard. 

Beautifully scented with the same scent as our Beard Botanics Shampoo, bergamot and black pepper will leave you feeling calm and relaxed.  

Our bar is free from phthalates, parabens, sulphates, nitro, polycyclic musk, silicone, petrochemical, animal products and PEG. It is made from 97% plant-based materials. The bar itself is biodegradable and the packaging has been printed with vegetable inks making it completely compostable. It has not been tested on animals. 

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An'Du | Sustainable Hair Care

Regular Price
£15.00
Sale Price
£15.00
Regular Price
Sold Out
Unit Price
per 

Type

Back To Basics

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