Fragrance that colors my day.
Even on an ordinary day, in the middle of familiar sights, Fascinated by aroma, at the invitation of a fragrance, my mind will take flight. The sky I looked up at that day, flowers swaying in my memory, Hibi is a gentle punctuation mark in the passing of time. The spirit to enjoy fragrance will always be in my pocket.
Natural “aroma” for 10 minutes every day.
Light the match by striking it, and entrust yourself to the natural fragrance rising in the air. Hibi is an incense stick you can light easily without a lighting device. The incense of Awaji Island and matches of Harima. Born from the encounter of two of Hyogo prefecture’s traditional crafts.
The brand name hibi means ‘day to day’, or daily, in Japanese. It was given with the hope that you would keep it around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other. Our goal was a cool and simple design, avoiding flamboyance.