An'Du | Sustainable Hair Care

We are excited to announce that since Christmas 2022 we have been stocking a brilliant local brand, An’du. 

 

A small mother/daughter run company in East Sheen, An’du was born out of the desire to produce high quality hair care with minimal impact on the environment. A combination of cutting edge, green technology and careful design has resulted in An’du producing the first ever solid shampoo and conditioner bars that contain bio-surfactants. Bio-surfactants are ultra-mild cleansers manufactured through the process of fermentation. They are classed as postbiotics. Trials of postbiotics have shown them to have a beneficial impact on the scalp*.  These health benefits include acting as an antioxidant, positively affecting the host’s immune skin barrier, helping damp down inflammation, and improving  pH level of skin.**

 

Throughout their range, the products have the same underlying principles; vegan, cruelty free, plastic free, sulphate, phalate and silicone free, pH balanced and plant based. The packaging is compostable and made with vegetable dyes, it is also linked to the World Land Trust giving carbon balanced paper which allows the WLT to protect critically threatened tropical rain forests. 

Please drop in to chat to our staff about these bars or to make a purchase!

 

 

 

 

Back to Basics Shampoo Bar. Don't let the name fool you, Back to Basics is far from basic. This luxury formulation is filled with the newest generation, plant-based ingredients on the market today. We champion the use of bio-fermented ingredients which help support hair repair, scalp health, moisture and pH balance as well as being one of the most sustainable ways of manufacturing. This bar will cleanse all hair types, leaving it soft, smooth and with a beautiful shine. Back to Basics is pH balanced for your hair and scalp helping maintain your scalp's microbiome and protecting the cuticles of your hair meaning less breakage and frizz.Scented with a blend of both natural and synthetic oils, this bar smells like reading your favourite book under the shade of a leafy tree on the edge of the beach. The air is fresh, the sun is warm and woody undertones complement the top notes of crisp sea salt and sage floating on the gentle wind, leaving you feel relaxed, content and pampered.

Perfectly Balanced Shampoo Bar. There is nothing worse than having hair that needs constant washing because of excessive oil production. Not only is it time consuming, wasteful (think of all that water you’re using in the shower) it’s also expensive (hello endless bottles of shampoo). Make way for the Perfectly Balanced Shampoo Bar.  As well as containing our unique bio-fermented surfactant,  this bar also contains Zinc Gluconate,  An’du’s answer to oily hair. Zinc Gluconate is a natural zinc salt that curbs the production of sebum. Less sebum means you can go longer between washes, saving you time, hassle and water wastage – what’s not to love? 

Like all our bars, Perfectly Balanced is pH balanced for your hair and scalp helping maintain your scalp's microbiome and protecting the cuticles of your hair meaning less breakage and frizz.

With the clean scent of aloe and cucumber, Perfectly Balanced smells like dipping your toes into a cold stream on a warm summer's day. That refreshing, clarifying feeling will last all day and, perhaps, a lot longer than you are used to!

Please note that there is no matching conditioner bar for Perfectly Balanced. We know that if you have oily hair you don’t condition the roots, only the mid-length to ends. If you would like a conditioner bar please check out our Back to Basics Conditioner Bar, or, for drier ends, our Nourishment Conditioner Bar.

Back to Basics Conditioner. The perfect complement to our Back to Basics Shampoo, this conditioner bar is filled with the same bio-fermented ingredients as our shampoo, imparting the same wonder effects on your hair. The bio-surfactant in our bar is a gentle cleanser produced via fermentation rather than traditional chemical synthesis.  It helps support hair repair, scalp health, moisture and pH balance as well as being one of the most sustainable ways of manufacturing.

Our Back to Basics conditioner bar contains macadamia nut oil which has fabulous properties for your hair. Unlike some oils which can sit on your hair and build up over time, macadamia oil penetrates the hair follicles more efficiently. Rich in essential fatty acids, macadamia oil, on binding to your hair, infuses into the hair shaft leaving your hair stronger, healthier and shinier. Macadamia oil also contains antioxidants, which help hair to recover from environmental exposure to pollutants.